Why is it necessary to make a website in today's Internet world?

The digital world rules today's world, and part of the society still has the question - "Do I need a website?". The answer is: yes.
Connect is ready to tell you why In this blog, you will learn why you need to make a website and why it is important for your business.

70-80% of people, before visiting a company or buying its products, try to find information about the brand on the Internet. Therefore, a small business without a website can lose the same percentage of customers.
A website is not only a digital business card, but also a powerful tool for business growth and development. A website is the digital face of your business that reflects your brand, values ​​and services.

Five reasons why you need to create a website

1. Gaining confidence in the market
   Most people don't trust a business if they don't have a good website. A modern website that is regularly updated and visible in search engines is a source of credibility.
   Potential customers become more loyal when they have all the information they need together.
   Anyone can easily create a Facebook or Instagram account with their personal data, so real and fake profiles can look identical. Therefore, a business website determines the security of your company.
2. Attracting new customers
   Well-optimized websites are on the first page of Google searches and attract new users who weren't specifically looking for you, but were researching the topic you revolve around.
   A website is always accessible from anywhere in the world, making it possible for your business to remain in the mind of the customer even after business hours.
3. Attracting potential business partners
   Creating a website will help you find new partners and expand your business. Representatives of other and different sectors may find your business in search engines and contact you with an offer. The website will help them to understand the information about the company that they are interested in.
4. Enhancing customer engagement
   Website interactive features do more than provide information to users.
   The company's journey on the website: informative blog posts, portfolios, feedback forms, all these help to increase the engagement of visitors and promote the website in search engines.
5. Data collection and analysis
   The next steps in making a website are related to analytics. Every visitor interaction, from clicks to conversions, provides website statistics that help you better understand your audience's preferences. With integrated tools like Google Analytics, you get information about user behavior, track traffic sources, identify popular content, and map navigation paths. You can make informed decisions to refine your offers and website marketing strategies by constantly monitoring this data.

Website design

Design is one of the most important steps in creating a website.
When designing a website, the company's brand book should consider: colors, typography, and other graphic elements used in it.
The design should not be cluttered and the customer should be able to find the desired information easily.

Frequently Asked Questions

1. What are the main advantages of making a website?
   - The main advantage of creating a website for a business is access to the market and constant availability.
   This allows the company to reach potential customers anywhere in the world.
2. How will making a website increase my business income?
   Creating a website can increase your business sales in several ways: by providing an online sales platform, supporting marketing campaigns, building and managing a customer base, and increasing brand awareness.
3. What should we consider when making a website?
   • Objectives: Know what you want to achieve with the website
   • Audience: selection of target audience, customized design and offering of services
   • The website should be optimized for both desktop and mobile devices
   • SEO & Content: Use keywords and valuable content. 
4. How can I optimize my website for search engines?
   - Website optimization for search engines (SEO) includes several strategies: creating quality content, optimizing keywords, improving the website structure, optimizing the mobile version, and obtaining quality links.
5.  How often should I update my website?
   - The frequency of website updates depends on your business type and needs. However, it is generally recommended to update content regularly (at least once a month), implement security updates immediately, and update the design every 2-3 years.

Connect is a creative digital agency that has been offering multi-faceted services to customers in the digital world for 15 years.
The Connect company is always ready to help you create a website or solve various digital issues in order to be a sought-after and reliable brand for modern society contact us now.